BUILDING YOUR BRAND

3 Steps to Getting Consistent Clients from Social Media

October 5th 12-1pm.

Jess Lenouvel (The Listing Lab CEO)

This training is for:

  • Real Estate agents who want to leverage social media to grow their business or are tired of knocking and cold calling.

  • You've been trying to figure out social media but you're either overwhelmed or what you're posting isn't getting you clients.

  • Action takers who are going to implement the suggestions in this training to see quick results!

  • You want to learn how to rapidly and sustainably grow your business through organic social media.

  • You're frustrated seeing agents that are less qualified/aren't really experts and who started after you surpass you.

What You'll learn today

  • A system for taking your knowledge, wisdom and expertise and turning it clients you actually want to work with without spending a dime on advertising until you’re ready to or posting just listeds/just sold.

  • How to craft your marketing to attract the top 5% of your audience who are able, willing and excited to take action and work with you RIGHT NOW.

  • How to Eliminate Competition for your services and have clients coming to YOU for your expertise...no commission haggling

3 Steps to Getting Consistent Clients from Social Media

1. Social Profile Funnel

  • Effective Social Media Profile Funnel

  • Profile Banner with CTA

I help (who)achieve (what)(By/with)(name of your methodology)

A CTA will open and will ask for your First Name and email address (After signing up, it will automatically sign them up and will email the guide of your signature system)

  • Your tagline gives out what people wants to know what you can do for them right off the bat.

  • Clear well lit photo -- Bright, Smiling, Not black and white, Looking right to camera close up photo.

  • People are so attracted to other peoples faces.

  • Value proposition Statement

  • Relevant Content

2. Client-Centric Messaging

  • You’re marketing is getting you exactly what youre asking for. If you want better clients, you must market to them in a way that they want to be spoken to.

  • You’re messaging/marketing must meet that person where theyre at, with the quality of problems that they have.

Remember

  • It's not about you. It's about your clients

  • If you're speaking to everyone, you're speaking to no one.

  • All marketing needs to have an audience

3. Captivating and Convincing Content

You need two kinds of people on social:

Sharers- People who like, engage, share your stuff

Shoppers- People who actually open their wallets

The 3 content pillars

Authority

  • Content that shows you're an expert

  • Truth behind open houses, etc.

  • Helps your ideal client understand a part of the process, overcome an objection or a myth, or learn something they didnt already know.

  • Tips and tricks.

Personal

  • Reveals a piece of who you are

  • Shares something that happened in your life

  • Gives your opinion or philosophy on life or business

  • Shares with the world who you are outside of a job

Social Proof

  • You saying your great is different than others describing how you've halped them with the same thing

  • Testimonials or Case Studies

  • PR

The Winning Formula on Social

  1. Optimized Profile

  2. Client Centric Messaging

  3. Captivationg and Convincing Content

  4. Consistency-Daily Posting