Basic ylopo and FUB training with Ryan Neter

Using Ylopo Stars for Conversion Strategies:

The Four Phases of a Lead

1:15 Life Cycle of A Lead

2:27 to 3:20 Phase 1- Dreamer

3:21 to 4:08 Planning Phase

4:10 to 4:40 Shopping Phase

4:40 to 5:05 Transacting Phase

Leads and their Behaviors

1:20 Back up for a second and determine what is the purpose of your call.

1:31 What phase are they?

1:46 Im going to close them

2:07 What do you need to close them

3:13 Understanding the leads using Follow Up Boss

Examples of Leads

00:49 Understanding your Smartlists

02:05 Utilizing the Home Search

03:50-04:43 Getting to Know the Activity part of your Follow up Boss dashboard

04:45 Understanding your Lead Stages

 

Leveraging Raiya

00:21 Are they talking to Raiya?

1:16 Get to know Raiya via Ylopo Stars

Seller Alert

00:38 Introducing Seller Alerts

02:28 How to create a Seller alert for Homebot

08:15 Adding Value to you calls using seller alerts

Role Play and Conclusion

00:22 Role play with Judy

08:19 Role Play with Cathy

13:20-17:31 Adding a lead in Ylopo

USING HOMEBOT FOR SELLER LEADS


Here's What Happens:

  • When a lead comes in and put their address and information on your Homebot, you will receive an email alert regarding this lead.

  • A home value report will automatically be sent to them, giving them the opportunity to reply on the email straight to you.

Benefits To You, The Agent:

1. More listing opportunities.

2. Better email nurture for your seller leads

3. 10x better communication with all the homeowners in your database.

4. Consistent flow of new homeowners into your database while you work, sleep, play.

KEY TAKE AWAYS:

  1. Dreamer. -Is not able to tell u precisely what they are looking for….it's an early stage. They are looking at a lot of styles, zip codes…and not into specific details yet, or even whether they want to buy or not

  2. Planning phase. -Move from vague idea to planning - looking at school districts, narrowing in type of home and features. Try to get them to speak to your lender.

  3. Shopping phase. -Ready and interested in touring homes.

  4. Transacting phase. -They have gotten their financial ducks in a row and are ready to go find THE house and write an offer.

✔Find out if they are really interested in R/E

✔Find out where are they in the process?

✔Close them (appointment) or Move them into the next phase closer to transacting.

 
 

  • You have the following YLOPO tools that you can share with buyers and sellers and sphere. (remember to put one in your email signatures)

To create SELLER alerts - (you can say, get your home valuation or stay on top of what has sold in YOUR neighborhood

https://firstname.weinigerhomes.com/seller

To lead people to your BUYER SEARCH IDX PAGE - https://YOURFIRSTNAME.weinigerhomes.com/

YOUR MICRO PAGE (mini website)

https://weinigerhomes.com/team/FIRSTNAME-LASTNAME

  • Script ideas for working with leads (Ylopo)